Posted On:
March 8, 2011
Taco Bell's Interesting Response To Lawsuit
Bloomberg.com has posted an article about Taco Bell's interesting response to a particular lawsuit. The fast food chain has been sued for allegedly not having enough beef in their seasoned beef filling for it to be listed as beef.
Taco Bell is insisted that their taco filling is 88% beef and not 35% like the lawsuit claims. They also took out full page advertisements that said "Thank you for suing us" and waged a social media support campaign.
Taco Bell has been giving away coupons for 1 free taco on their Facebook fan page for consumers showing their support by 'liking' the page.
This is certainly a unique way to deal with being sued!
